Packaging Design

When the GLOBO Ice Creams of the World project came to me, it had already been designed with a vintage feel. However, one stakeholder raised concerns that this aesthetic would not attract young customers. As an ice cream brand, it was essential to adopt a more colorful approach, especially given GLOBO's unique selling proposition centered around travel. My challenge was to reinterpret the existing design to align with this feedback while retaining the brand's identity.

The primary goal was to redesign the packaging to appeal to a younger audience by incorporating a vibrant and colorful aesthetic that reflected the essence of global travel. The intention was to create a lively and engaging design that would capture the spirit of adventure associated with trying ice cream flavors from around the world. Ultimately, I aimed to enhance the brand's visual identity and make it more appealing to the target demographic.

After a month of dedicated work on the redesign, the final output received enthusiastic praise from the founder, who was extremely impressed with the transformation. The new packaging successfully captured the colorful, adventurous spirit of GLOBO Ice Creams, resonating well with young customers. The fresh design not only elevated the brand's identity but also contributed to a more engaging customer experience, driving interest and excitement around the product.