Brand Identity Design

Redesigning the Baya H&F logo balanced tradition with modern appeal, ensuring brand recognition while attracting new audiences. The design reflected core values like quality and craftsmanship, while remaining versatile across platforms and culturally sensitive for global reach. A timeless approach ensured the identity's longevity and competitive edge.

My goal in redesigning the Baya H&F logo and brand identity was to create a cohesive and impactful visual representation that balances tradition with modernity, maintains brand recognition, reflects core values, and is versatile across various platforms. The design needed to stand out in a competitive market, be culturally sensitive, future-proof, and align with the perspectives of all stakeholders. By addressing these challenges, I aimed to ensure the brand’s longevity and appeal to both existing and new customers.

The result of Baya H&F's brand identity guidelines was a visually striking and cohesive identity that effectively captured the brand's essence. A bold and modern logo, paired with a vibrant color palette and dynamic typography, helped create a strong and memorable brand presence. The guidelines ensured consistent application across digital, print, and social media platforms, leading to enhanced brand recognition and a unified customer experience. This cohesive identity significantly boosted brand awareness and established Baya H&F as a recognizable and trusted name in the health and fitness space.

‍